Major events surrounding the royal family often lead to increased sales of everything from tchotchkes to fine china and gold coins. Jubilees, in particular, are worth millions in memorabilia sales. For the Queen’s recent platinum celebration, the Retail Research Center found that spending on keepsakes, keepsakes and gifts reached more than 281 million pounds, or more than $326 million.
But marking the end of a British monarch’s longest reign opens up new opportunities for retailers and shoppers, experts say. And for those who have collected rare items over the years, his death marks the beginning of the expectation for those items. rise in value.
Queen Elizabeth II, who ruled the UK for 70 years, dies aged 96
The Queen’s rare tchotchkes and collectibles won’t immediately appreciate in value, according to Antony Charman, founder of Vintage Trading Solutions. His company often buys rare items from people who left behind antiques or collectibles from deceased relatives. It’s an investment that pays off as time goes by and items become rarer.
“Collecting is a long game,” he said. “It’s going to take a number of years before they really become profitable. They aren’t worth more money because the queen died and overnight their price went up.
Value is also determined by quality and rarity, experts say. A porcelain tea set commemorating one of the Queen’s jubilees that has gone into mass production won’t be worth much. But limited-edition items — where perhaps only 100 were produced — will end up selling for more.
“These would be mostly gold or silver items – which have intrinsic value for their weight in the metal – which you would see sort of an increase in value now that the queen is gone,” Charman said, pointing to gold in limited edition. coins and elaborate dishes decorated with the profile of the monarch.
But recency bias could cause a short-lived spike in value, he added. Charman guessed that if he held an auction, selling the company’s collection of rare items such as postage stamps and porcelain commemorating the Queen’s coronation, he could probably make more money from them now than to wait about three months because people feel nostalgic or sentimental immediately after the Queen’s death.
Platinum Jubilee memorabilia, from mugs to Barbies to corgi cakes
Even though the majority of tchotchkes and souvenirs aren’t worth much, consumers’ desire to commemorate the queen through tea towels, bobble heads and mugs will continue in the weeks after her death, experts predict. And the trend is likely to be international.
“I think there will be a huge surge of interest as she is the longest serving monarch in the history of Britain,” said Martin Cribbs, vice president of brand management at Beanstalk, a global licensing agency.
James Constantinou, managing director of Prestige Pawn Brokers, added that souvenir makers and the official royal gift shop – which has temporarily closed its website moments after news of the Queen’s death was announced – will likely sell collectibles marking her passing soon. And consumers could continue to rush to buy memorabilia commemorating the Queen as manufacturers phase out items featuring her likeness to make room for those of her son, King Charles III.
Lambert of London staff have yet to place orders for items celebrating the new king.
“Thousands of people will be there for the funeral and coronation,” Blumberg said. “We can be with new stocks, but we can’t. You can’t plan these things, unfortunately.