Launch of choice-based rewards after the very first MyPanera week
ST. LOUIS, September 20, 2022 /PRNewswire/ — Today, Panera Bread announced exciting updates to its industry-leading MyPanera loyalty program, giving customers more choice when redeeming loyalty rewards.
MyPanera Personalized Rewards Now Allows Members to Choose
Departure October 6, MyPanera will begin rolling out new choice-based rewards, allowing members to select their reward from multiple options based on personal preference, instead of just one pre-selected reward. This new benefit is rooted in MyPanera’s relationship-based loyalty program, where rather than a transactional points system, members are rewarded based on frequency of visits, spending, and their individual purchases and preferences.
“We view our MyPanera loyalty program as an extension of the warmth we show our customers in our bakery cafes. For us, it’s about creating meaningful relationships and delivering personalized value,” said Eduardo Luz, Chief Brand and Concept Officer at Panera Bread. “We create loyalty by knowing our MyPanera members deeply. We strive to understand and deliver exactly what delights them.”
MyPanera began in 2010 as one of the first and still one of the largest customer loyalty programs in the restaurant industry, with nearly 48 million members. The MyPanera program is rooted in the belief that the job of a loyalty program is to deepen the customer relationship by meeting both a customer’s rational and emotional needs. In turn, in the first quarter of fiscal 2022, more than half of all Panera transactions were from MyPanera members, who typically visit Panera more frequently and spend more per visit than non-MyPanera members.
The MyPanera loyalty program incorporates elements of surprise and delight, allowing Panera to offer members different and personalized experiences that increase in value based on several variables such as the frequency of their visits, instead of a system based on points generally used in the restaurant industry. The benefits of MyPanera membership include more than just discounts on the next purchase, but also enable personalized digital ordering experiences, strong value through programs such as the Unlimited Sip Club, surprise offers, catering and early access to new menu items.
Launch of the very first MyPanera week September 29
As of National Coffee Day, September 29Panera Bread will hold its very first MyPanera Week from From September 29 to October 5, offering exclusive benefits to celebrate members of its loyalty program. Benefits for MyPanera members during MyPanera week 2022 include:
- Thursday, September 29– On National Coffee Day, new Unlimited Sip Club subscribers will receive 2 months free. Existing Sip Club members will receive $2 on select barista drinks and smoothies. (One time and in app only)
- friday september 30– $0 Delivery costs (In-App only, valid until 05/10/22)
- Saturday October 1– Free wand with purchase (In-App only)
- Sunday October 2– $2 bowl of broccoli and cheddar soup (in app only)
- monday october 3 – 20% off Panera Bread® gift cards (online only)
- tuesday october 4– Special gift from a Panera partner (to be announced)
- Wednesday, October 5– Cooking class with the chef of Panera, Claes Peterson and discounts on Panera groceries
- Thursday, October 6– Start of choice in MyPanera Rewards
“Our customers have asked for more choice in their MyPanera rewards and we are happy to bring this new experience to our loyalty program,” said Meenakshi Nagarajan, Senior Vice President of Loyalty and Recurring Revenue at Panera Bread. “Our MyPanera members each have their own Panera favorites and we are thrilled to see this reflected in our rewards, providing them with personalized surprises that match their own individual journey.”
To become a MyPanera member today, download the Panera Bread app or visit PaneraBread.com
For more information on MyPanera Weekly Deals, click here.
About Panera Bread
Panera Bread opened in 1987 as a community bakery, founded with a secret leaven and the belief that sharing good bread is an expression of warmth and generosity. That vision holds true today with a robust menu of delicious recipes prepared by a chef created with one simple principle: The Familiar, Made Fantastic™. At Panera, we serve foods that we are proud to serve to our own families, made with responsibly raised protein and freshly prepared with clean ingredients – foods that are free of the artificial preservatives, sweeteners, flavors and colors of artificial sources listed on our No-No list served in American coffee shops. From irresistible soups, salads and sandwiches to flatbread pizzas and sweets, we offer our customers more than just great food. Our spirit of generosity drives us to meet our customers where they are through technology and our shared values. We are stewards of our communities and the planet – with programs like Day-End Dough-Nation® donating unsold evening baked goods to local nonprofits, or labeling fresh low-grade meals carbon and climate friendly.
From July 26, 2022there were 2,116 bakery-cafés, corporation and franchise, in 48 states and in Ontario, Canada, doing business as Panera Bread® or Saint Louis Bread Co.®. Panera Bread is part of Panera Brands, one of the largest casual fast food companies in the United States, comprised of Panera Bread®, Caribou Coffee® and Einstein Bros.® Bagels. For more information, visit panerabread.com or find us on Twitter (@panerabread), Facebook (facebook.com/panerabread) or Instagram (@panerabread).
MARKETING + COMMUNICATION ALISON BROD
SOURCE Panera Bread