New downtown Knoxville store offers tarot, crystals and gifts

Rising New Moon Gifts and Merchandise is a New Age boutique featuring products from local artists promoting spirituality, inclusivity and environmentalism.

The store is in the same building as Inner Space Yoga at 206 Randolph St., part of the Magnolia Avenue Warehouse District.

After starting as a pop-up in April, the store opened in July and focuses on New Age products with an emphasis on spirituality and environmentalism.

Originally from Cookeville, owner Lee Yarnell has always wanted her own New Age boutique. Since moving to Knoxville in 2005, she has had various jobs and interests that culminated in this business, including her roller derby career and her job at the Green Earth Emporium in Sequoya Hills before it closed.

“I used to go to a New Age store as a kid, like in high school in the ’90s,” Yarnell said. “It was like a second-hand bookstore and they had crystals and jewelry, and I loved that. I always thought, ‘This is like home. I want to recreate that.'”

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Skate with the stars

The small store, which once housed The Bottom and Riot Printing Co., sells a variety of items, like handmade jewelry and bath salts, as well as locally owned pins and postcards. Smarty Pants Paper Co.

She sells handmade plant hangers by Shop Black Rosescandles Cosmic Cauldron of Cal and jewelry from a local artist who uses shells and shark teeth for her necklaces.

“I try to promote many other small regional women-owned businesses, as well as local businesses,” Yarnell said.

Internationally, she sells salt lamps from Pakistan, Moroccan glass lamps from Turkey and upcycled handmade clothing from India. All of these can be found with items like tarot cards, incense, magic candles, and crystals.

Skating isn’t New Age, but Yarnell enjoys promoting his derby community. You can find pins, patches and laces in the shop, and Yarnell said she’d like to expand to handle minor skate maintenance.

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Skating supplies and accessories are sold at New Moon Rising, a new age gift shop east of Old Town, Wednesday August 10, 2022.

Yarnell wants to focus on selling quality products in its store while providing Knoxville with alternative gift items.

“That’s why we offer things that are (sourced) from craft or local businesses or small businesses,” Yarnell said. “I don’t have anything that looks like cheap junky shit or stuff you’ll find like in mainstream stores, as I definitely wear stuff that’s handmade, ethically sourced, small company, female-owned, LGBTQ-owned. I just try to be all-inclusive.”

New Age in the scruffy town

In addition to supporting local businesses, Yarnell hopes New Moon Rising will function as a safe and relaxing space. Even if they don’t buy anything, she wants people to stop and stand next to the salt lamps, which she hopes will relieve the stress of the day.

Owner Lee Yarnell poses for a photo in her boutique, New Moon Rising, a new age gift shop east of the Old Town, Wednesday August 10, 2022.

“I listed it on my Google listing, it’s like an LGBTQ safe space,” Yarnell said. “I would like all people, all genders, all races, all religions, just everyone to know that they can come here. There is no judgment. There is no persecution . You can just be 100% yourself.”

Yarnell said she would like to expand her space and add more greeting cards, books, clothing and roller skating equipment.

“My vision of my shop is like a beautiful old Victorian house,” Yarnell said. “As you walk through the front door and walk in, each room is a different department. Like this room, there are only books. This room is all crystals. This room is all jewelry. This room is all soaps and candles.”

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Rocks and crystals at New Moon Rising, a new age gift shop east of the Old Town, on Wednesday August 10, 2022.

Throughout the week, she hosts Tarot Tuesdays with a tarot card reader and Astrology Wednesdays with astrologer Noah Frere. She also hosts the Moon Market every third Saturday of the month, with sellers and energy readings followed by a sound bath, a meditation guided by different sounds and instruments.

New Moon Rising Gifts and Goods is open Tuesday through Saturday from 11 a.m. to 6 p.m. It is closed on Sunday and Monday.

“I just wanted to do it and see what happened, and I’m super happy,” Yarnell said. “Like, no matter how it ends, I’m already happy because I’m doing it. And it’s something I’ve always wanted to do.”