Gifts & Souvenirs Market Size Expected to Grow USD 11.88 Billion by 2025 | Evolving Opportunities with American Greetings Corp & Archies Ltd.

NEW YORK, June 9, 2022 /PRNewswire/ — The size of the gift, novelty and souvenir market is expected to grow by $11.88 billion from 2020 to 2025, progressing to a 3.2% CAGR according to Technavio’s latest market report. The market for novelty gifts and souvenirs is fragmented and vendors are deploying growth strategies such as organic and inorganic strategies to compete in the market. American Greetings Corp., Archies Ltd., Card Factory Plc, Ltd., Hallmark Licensing LLC, LLC, Redbubble Ltd., Scotts Highland Services Ltd., Spencer Gifts LLC and The Walt Disney Co. are a few -ones. of the main players in the market.

Technavio has announced its latest market research report titled Gift and Souvenir Novelty Market by Product, Distribution Channel and Geography – Forecast and Analysis 2021-2025

  • American Society of Greetings – The company offers e-cards, printables and cards by type of occasion, gift wrapping, gifts by occasion, category and brands, as well as gift ideas with different quotes for different types of occasions such as birthdays, birthdays and other celebrations.

  • To know all the offers of the main suppliers – Download a sample now!

Gifts, Novelties and Souvenirs Market 2021-2025: Scope

Our Gifts and Souvenirs Market Report Covers the Following Areas:

Gifts, Novelties and Souvenirs Market 2021-2025: Drivers and Challenges

  • The major drivers for the growth of the gifts and souvenirs market are technological advancements leading to product innovation and premiumization. The global market for gifts, novelties and souvenirs is very fragmented, which is expected to intensify over the years. The new, unique and updated gift products boost market sales. For example, digital and lighted picture frames are often purchased as gifts and centerpieces. The demand for modern and advanced products that are suitable for home interiors is also high. This has forced suppliers to constantly invest in R&D and innovation to stay in the market.

  • The availability of alternative products for social expression is one of the major challenges hampering the growth of the gifts and souvenirs market. The availability of alternative products and services of social expression is a huge emerging challenge for the market. The market for social expression products is facing intense competition from the evolving trend of alternative social expression products and services, such as electronic devices and online communication platforms. Suppliers compete with companies offering products and services through these modes and channels. These competitors to traditional gifts, novelties, and souvenirs (such as greeting cards) include social media companies (such as Facebook, Twitter, and Instagram) that enable and facilitate users to post greetings and images via digital media such as the Internet and mobile phones. . Electronic gadgets (such as smart watches) are used as special items, especially during the festive season. Rising alternative product offerings and high adoption of digital platforms pose a huge challenge for the market.

To know more about other drivers and challenges as well as market trends – Download a sample now!

Gifts and Souvenirs Novelty Market 2021-2025: Segmentation Analysis

  • Product

  • Distribution channel

  • Geographical

Know the market contribution of each segment – Download a sample now!

The competitive scenario predicted in the Gifts Novelties And Souvenirs Market report analyzes, evaluates and positions companies based on various performance indicators. Some of the factors taken into consideration for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, market share growth, etc. your business goals with our Gifts and Souvenirs Market Forecast Report – Buy now!

Gifts and Souvenirs Novelty Market 2021-2025: Key Highlights

  • Market CAGR over the forecast period 2021-2025

  • In-depth information on factors that will contribute to the growth of the Gifts and Souvenirs market over the next five years

  • Estimation of the size of the gifts, novelties and souvenirs market and its contribution to the parent market

  • Predictions on upcoming trends and changes in consumer behavior

  • The growth of the market for novelty and souvenir gifts

  • Market Competitive Landscape Analysis and Detailed Vendor Information

  • Complete details of the factors that will test the growth of gift and souvenir sellers in the market

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Scope of the gift and souvenir market

Report cover


Page number


Year of reference


Forecast period


Growth momentum and CAGR

Accelerate at a CAGR of 3.2%

Market Growth 2021-2025

$11.88 billion

Market structure


Annual growth (%)


Successful market contribution

Europe at 35%

Competitive landscape

Leading companies, competitive strategies, scope of consumer engagement

Profiled companies

American Greetings Corp., Archies Ltd., Card Factory Plc, Ltd., Hallmark Licensing LLC, LLC, Redbubble Ltd., Scotts Highland Services Ltd., Spencer Gifts LLC and The Walt Disney Co.

Market dynamics

Parent Market Analysis, Market Growth Drivers and Barriers, Fast and Slow Growing Segment Analysis, COVID 19 Impact and Future Consumer Dynamics, Market Condition Analysis for the Forecast Period,

Personalization area

If our report does not include the data you are looking for, you can contact our analysts and customize the segments.

Contents :

1. Summary

2 Market landscape

3 Market sizing

4 Five forces analysis

5 Market Segmentation by Product

6 Market Segmentation by Distribution Channel

7 Customer Landscape

8 Geographic landscape

9 drivers, challenges and trends

10 Supplier Landscape

11 Vendor Analysis

12 Appendix

About Us

Technavio is a global leader in technology research and consulting. Their research and analysis focuses on emerging market trends and provides actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialist analysts, Technavio’s reporting library consists of over 17,000 reports and counts, spanning 800 technologies, spanning 50 countries. Their customer base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, in-depth research, and actionable market intelligence to identify opportunities in existing markets and potentials and assess their competitive positions in changing market scenarios.


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Technavio (PRNewsfoto/Technavio)

Technavio (PRNewsfoto/Technavio)



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