CAIT to promote ‘Azadi Ka Amrit Mahotsav’ souvenir sale

Bengaluru: After supporting the ‘Har Ghar Tiranga’ scheme, the All India Traders Confederation (CAIT) is working with the government to promote the sale of ‘Azadi ka Amrit Mahotsav’ memorabilia or memorabilia by partnering with artisans, potters, start-ups, and small industries.

These products may include pen holders, pens, card holders, mobile covers, tie pins, hand cliffs, mobile chargers, tea and coffee mugs, contemporary paintings, pots of flowers, flower vases and various other products.

With approximately over 5 million items purchased for gift giving during Diwali, CAIT will use this to advance the campaign by one year to August 15, 2023, which is an initiative of the Ministry of Culture, Government of India. He said this will encourage people in the country to take home or gift at least one souvenir or souvenirs that have the logo or design of Azadi Ka Amrit Mahotsav written on it.

CAIT General Secretary Praveen Khandelwal said on September 8 that the traders’ body, in a meeting of more than 80 prominent leaders from 24 states, unanimously agreed to work with the government to promote and encourage the country’s business community to make available the memorabilia and keepsakes in sufficient quantity to make the campaign a great success.

CAIT, through its more than 40,000 affiliated associations, will connect with artisans, potters, start-ups, small industries and others to design and produce a variety of good quality, affordable products that can be bought by everyone.

Khandelwal said that since Diwali is the biggest festival in the country, CAIT will urge the business community to distribute Diwali gifts, they must also give at least one souvenir of AKAM along with the Diwali gift.

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